The other morning i received a lovely parcel from the people at savvy circle and it was the Max Factor Ageless Elixir 2in1 Foundation + Serum. It came packaged very nicely with lots of goodies inside. I have the opportunity to review the foundation, hand out samples to friend and family and to give money off vouchers.
A bit about the foundation: The new Max Factor Ageless Elixir 2in1 Foundation + Serum combines make-up with skincare; a blend of foundation with unique serum with SPF 15. It delivers instant cosmetic and skincare benefits. The intelligent foundation instantly reduces the appearance of wrinkles and fine lines. The unique serum with SPF 15 simultaneously helps protect against signs of ageing such as age spots and uneven skin tone. This foundation is a part of Max Factor’s “Elixir” range. The 2in1 foundation + serum is joined by the brand’s new Colour “Elixir” Lipstick that moisturises and conditions your lips. The Max Factor Ageless Elixir 2in1 Foundation + Serum is available in the UK September 2011 with a recommended retail price of £12.99.
What I think of the foundation? Overall i think the packaging for this product is good, not over the top and not too much. I am very thankful this foundation has a pump as i know so many people hate foundations that don’t have a pump. I love the fact it gives you a ‘cut out’ bit so you can see the shade of the foundation you’ve got, i opted for warm almond. It also has Anti-Oxidant Packaging comprising Vitamin E, Allantoin, Panthenol, Green Tea which protect the skin against free radicals. However my first impressions of the foundation colour weren't so good. I was disappointed at how ‘orange’ toned the warm almond shade is when rubbing it in, once blended in its not so orange but me knowing how orange it looked doesn’t give me the biggest confidence boost so i tried a sample in the shade natural so you can see the difference. Again my first thoughts were this is so orange, you wouldn't catch me wearing this out. But after a while of blending it on my hand it became less orange but if you don’t blend it correctly say hello to the umpa lumpa! On the other hand i do love the fact that its a 2in1 with a serum in! It does make the skin feel soft and natural as it contains Glycerine, Niacinnamide, N-acetyl Glucosamine which are known skin conditioning ingredients! And then the fact it has SPF 15 on top of all that is a bonus.
Overall i am happy with how the foundation turned out but unfortunately i don’t think its for me. As i think this foundation is targeted at middle-aged women and older i think i should be using this in 15+ years time.